I don't know anyone who is using the newest forms of social media; certainly nobody over the age of 40. Under 40's that I know that have used Twitter, have tested it, found that they have no use for it and then ignored it.
This is set to change. Within 18 months I predict that many of us will be using Twitter, or a similar service. Not to organise our social lives, but to help us work more efficiently. Even in a small office it is sometimes difficult to keep up with what everyone is doing; which deals have closed, which are struggling to close, what we are working on.
I share this view with Marc Benioff, CEO of Salesforce.com who is integrating Twitter style functionality within its core product. We work in 'real-time', but few enterprise software applications are designed to work with us this way.
Here it is in his own words:
http://techcrunch.com/2010/02/24/the-facebook-imperative/
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